At Barentz, the Market Acceleration Group (MAG) is dedicated to helping manufacturers and suppliers break into new markets, grow their presence, and expand their business through strategic, data-driven campaigns. With our deep industry expertise and cutting-edge tools, we empower businesses to reach their full potential, faster.
• Business Growth & Qualification: We identify high-value business opportunities and ensure they’re fully qualified, using advanced tools and AI-driven automation. Our proactive outreach ensures you’re always engaging with the right businesses at the right time.
• Market Insights & Strategy Development: We take a data-driven approach to market analysis, identifying untapped opportunities, key industry trends, and ideal customer profiles to drive your growth.
• Tailored Campaigns: Every campaign is uniquely designed to align with your business objectives. We work across diverse industries—including Human Nutrition, Pharma, Personal Care, Animal Nutrition and Performance Materials (CASE/Plastics and HI&I)—to create customized strategies that address your specific needs.
1. Market Analysis: We assess the landscape to identify key trends and opportunities.
2. Campaign Strategy & Execution: We develop targeted campaigns and execute them with precision.
3. Business Qualification & Nurturing: We ensure every business opportunity is properly qualified and nurtured through strategic follow-ups.
4. Reporting & Insights: We provide you with detailed insights into campaign performance and guide the next steps to maximize results.
That’s why MAG utilizes AI-driven automation and advanced CRM integration to ensure that we’re not only identifying business opportunities but also nurturing them effectively. By leveraging proprietary tools we streamline the process and deliver results faster.
• Faster Market Entry: MAG accelerates your time to market by targeting the right audience with the right message at the right time.
• Smarter Outreach: AI tools ensure follow-ups are timely, personal, and impactful—making sure you’re always top of mind with your potential customers.
• Proven Results: From increased business conversion to expanded market reach, our campaigns have consistently delivered measurable success for our partners.
• Human Nutrition: Focusing on key ingredients and solutions for the food and supplement sectors.
• Pharma: Navigating the complexities of pharmaceutical ingredients, regulatory compliance, and market access.
• Personal Care: Driving innovation and consumer engagement in the beauty, skincare, and hygiene industries.
• CASE (Coatings, Adhesives, Sealants, and Elastomers): Delivering high-performance materials to industrial manufacturers.
• Animal Nutrition: Supporting the growing demand for quality ingredients and solutions in the animal feed industry.
• HI&I (Household, Industrial & Institutional): Providing sustainable solutions and performance-enhancing ingredients for cleaning and sanitation products.
Dan Cadenhead
Vice President, Sales and Market Development
Bryan Daniels
Director, Market Acceleration Group
Adrian Rodriguez
Team Lead, Market Acceleration Group
Have questions or want to learn more? Reach out to us directly through the contact form or schedule a call. We're here to help. We will make sure your message arrives at the desk of the right contact person in your region and market.